Search Engine Rankings Vs Twitter

There are two approaches to promote a new blog. One is you try to improve search engine rankings of your web pages for specific keywords. Another is you try to bring more traffic to your website through twitter and social networking websites. Both approaches are beneficial but the question is which one is more fruitful.
Twitter is a great way to bring more traffic to your site. If you have large number of friends or twitter followers, you can easily bring traffic to your new blog. You may also bring people who want to steal your content. If they have high page rank websites, they will rank better for the same blog post. Some bloggers are constantly looking to steal content from ghost authors. Twitter provides sudden burst of traffic which vanishes after some time. Few of them may like your content and become your loyal visitors.
If you take another approach to improve your search engine rankings, its a very slow process. Its very important to improve page rank to get traffic through search engines. Link building takes a long time. But, this way you get loyal visitors. People who came to your web page through search engines are more likely to be your permanent visitors as they came to your site because they were looking for you in the first place. Guest posting , blog commenting are slow methods but go a long way in improving search engine rankings and stable traffic.
Remember, methods which are more difficult and slow are more fruitful in the end. If you succeed in getting search engine rankings, you will start getting twitter followers automatically. So, my advice is strive for search engine rankings.